Last Updated on November 4, 2016
2. What kind of information does AFM collect about you?
We collect two basic types of information from our Site. Personally identifiable information is information that is directly associated with a specific person or entity such as a user’s name, e-mail address, branch of service, rank, or other information that is directly linked to that person.
Our definition of personally identifiable information does not include “aggregate” information. Aggregate information is data we collect about a group or category of services or user from which individual user identities have been removed. Aggregate data may include anonymous demographic information such as country of origin, citizenship, ZIP code, age, gender, preferences and survey information. In other words, how you use our Site and Mobile Application may be collected and combined with information about how others use the Site and Mobile Application, but no personally identifiable information will be included in the resulting data. Aggregate data helps us understand trends and our user’s needs so that we can better consider new features or otherwise tailor our Site.
The choice of how much personally identifiable information you disclose to us is completely at your discretion. Some areas of our Site are accessible without providing personally identifiable information of any kind, and you can browse those areas. Other areas of our Site and mobile application require the submission of personally identifiable information in order for you to participate in the services offered. It is not mandatory for you to provide personally identifiable information to us, but please realize that in order for us to serve you better or provide particular features, you will need to provide certain information to access some areas of our Site and mobile application. We collect information you give us when you provide personally identifiable information and use our Site and mobile application. Specific examples of the information we collect include the following:
A. Submissions and Customer Service. From time-to-time we may post surveys, contests or sweepstakes on our site, which may request personally identifiable information, demographic information and/or customer feedback. Contests may require contact information or other demographic or personally identifiable information in order to determine eligibility. We may also collect information that identifies you personally when you send us comments, questions, suggestions, or subscribe to our print or digital editions. Participation in these requests is completely voluntary and with each request you will have the choice of whether or not to participate and disclose information. We may use information collected from surveys and contests to notify and contact winners of those contest or and send participants other information which AFM may deem relevant.
B. Postings and Reviews. Please note that information and content that you post on our Site and Mobile Application by using our services including, but not limited to, comments, photos and other such information can be viewed by the general public, and also may be stored on our systems indefinitely. You should not post any personally identifiable information that you do not wish to make publicly available.
D. Clear Gifs. We and the companies that serve advertisements on our Site use a pixel technology called clear gifs that helps inform us and them about what content is active. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web user. Clear gifs are not tied to your personally identifiable information. Clear gifs are invisible on the page and very small, about the size of the period at the end of this sentence. Clear Gifs can “work with” existing cookies on a computer if they are both from the same website or advertising company. That means, for example, that if a person visited “www.companyX.com”, which uses an advertising company’s clear gif, the website would read the clear gif’s identifier and the advertising company’s cookie ID number, to show the past online behavior for that computer. The information would then go back to the advertising company.
3. How will the information that AFM collects be used?
In general, we use personally identifiable information to serve our users, enable them to take maximum advantage of our services and to improve the products and services we provide to you. For example, we may use personal information to contact our users relating to their comments on our site, to anticipate and resolve problems with our Site, to respond to customer support inquiries, and to send other administrative and systems-related messages. We reserve the right to send such communications to our users without offering the opportunity to opt-out of receiving them.
4. With whom does AFM share the personal information it collects about you?
We do not rent, sell, or share your personally identifiable information with third parties or nonaffiliated companies, except as described in this section or with your express permission.
We reserve the right to share trend and aggregate information with our partners for business purposes and with other third parties for marketing purposes. We might disclose, for example, that a certain percentage of our users list their military branch as “U.S, Navy.” However, will not link aggregated data to individuals or their devices or accounts.
We disclose information when required by law or judicial authority.
We disclose information as required to safeguard AFM’s rights or property.
We reserve the right to share personally identifiable information with third parties, that have run a specific marketing campaign with AFM, for marketing purposes.
5. What are the opt-out choices AFM provides regarding the collection, use, and distribution of personally identifiable information?
We reserve the right to send you advertisements, newsletters, and any other commercial solicitations to our users. You can opt-out from receiving this kind of communication.
Third parties may independently collect information about users when users choose to view links or ads displayed on AFM. Users should contact those third parties directly if they do not wish to receive communications from them, or do not want those third parties to collect information about them.
We are opposed to spam and our Terms of Service expressly prohibit users from uploading, posting, emailing, transmitting or otherwise making available junk mail, commercial advertisements, or other form of commercial solicitation on the AFM’s website or through AFM’s services. Any violation of our policies, by sending unsolicited email advertisements to or through AFM’s computer systems, will result in the sender being blocked from use of the Site and Mobile Application and may subject the sender and his or her agents to civil and criminal penalties.
6. What security procedures does AFM use to protect against the loss, misuse, or alteration of information collected by the company?
AFM uses industry standard security measures to protect the loss, misuse and alteration of the information under our control. Although we make good faith efforts to store the information collected by the AFM website in a secure operating environment that is not available to the public, we cannot guarantee complete security. Further, while we make reasonable efforts to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining this information.
7. Notification of Changes
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