No Result
View All Results
Reserve & National Guard
SUBSCRIBE FREE
No Result
View All Results
Reserve & National Guard
SUBSCRIBE FREE
Reserve & National Guard

Spouses Find Value in Direct Sales Careers

AmeriForce Exclusive
by AmeriForce Exclusive
September 1, 2017

by Bianca M. Strzalkowski

By now, you likely have a friend who has invited you to a party or enticed you to try the products they are passionate about.

Direct sales careers have become commonplace within the military community because it gives spouses more control of their careers. Plus, these women and men typically fall in love with the products as customers before launching their own venture.

From Scentsy to Longaberger, these direct sales companies are established brands. Yet, the innerworkings of these types of business models are often riddled with misconceptions, consultants say.

Kande Hein, who recently relocated to Tinker AFB, Oklahoma, has sold Scentsy for the last five years. The Air Force wife has a Master’s degree in marketing, and an undergraduate degree in journalism.

“I was that girl. The one who thought direct sales was likely a fun hobby, but never an actual career and anyone who said otherwise was just trying to sell more stuff,” Hein said. “I’m so thankful every day that an overseas PCS forced me to understand the model and to appreciate that — finally — the work I put into my business and mentoring my team, is directly reflected in my paycheck.”

She initially was introduced to Scentsy while visiting a friend. The fragrance reminded her of home. Still, it wasn’t until her career was forced on a detour that she seriously considered starting her own business. Hein’s husband received orders to Korea and life changed swiftly.

“Within 3 months we lived overseas, and I was no longer able to use my Master’s degree or work. I felt like my identity had been stripped overnight,” she explained. “I spent six months, quite honestly with a touch of depression and tried everything to fill my cup — I wrote for an Australian blog, I designed a cookbook, sat on the board and rebranded the Officer’s Spouses Club, and volunteered so many hours that I was up for volunteer of the year for the entire base.”

Today, Hein is an Independent Scentsy Star Director and manages a team across six countries and more than 30 states. The career has allowed her to earn incentives, such as trips to Greece and Cancun.

How to Start from Scratch

Like most military spouses, Hein has experienced several military relocations. One of her priorities is to teach her team how to establish a customer base after a PCS move. Her suggestions are:

  • Create a neighborhood Facebook group,
  • Host a ‘Get to Know Your Neighbors’ event featuring your product,
  • Get involved in the community (chamber, toastmasters, PTO, social media groups),
  • Create and plan an event where there is a void,
  • Create and suggest advertising space that doesn’t yet exist,
  • Trade displaying your product and a customer or employee giveaway with another small business,
  • Donate product to local businesses in exchange for advertising of your business, and
  • Find events that you can share your product and meet new people.

No Boundaries: A Career on Her Own Terms

Longtime Army wife Tina Shifflett has sold Longaberger — a company that offers handcrafted baskets and other lifestyle products made in the U.S. — for 17 years. She was drawn to the Ohio-based company after being frustrated that she couldn’t find quality employment opportunities, even with a graduate degree on her resume.

“I was told that my Master’s degree overqualified me and there was nothing available unless I wanted to sell insurance on commission,” she said. “At the time, our daughter was 2-3 years old and I didn’t want to pay daycare to work a commission-based job, especially in a very difficult market.

Longaberger helped Shifflett find a use for her education on flexible terms.

“It has helped me use my degree to market myself and my company,” she clarified. “I can take it on vacation, and my website is always open.”

Shifflett, who is stationed at Fort Rucker, Alabama, advises spouses to get to know their audience by connecting with local groups, such as Bunco clubs. She adds that the Internet has changed the game.

“I used to travel to do on home parties, but as the popularity of social media grew, people moved to preferring the online party,” she said. “A host or hostess can invite their friends, family and neighbors to shop online from the convenience of their own home, in their pajamas at any time of the day or night.”

Engage – Engage – Engage

Meredith Eckard, a Marine wife, adds that online engagement offers direct sales entrepreneurs the chance to cultivate relationships and build loyalty. The Scentsy Director has managed her business for the last seven years, and uses social media as part of her party planning strategy.

“There are several types of ‘parties’ I like to do: LIVESTREAM on Facebook, in-home parties and on-the-go parties. All parties start with the same steps, coaching my hostess to teach them how to get the most products for the littlest out of pocket,” Eckard said. “Then, every party has the same basic elements — and with Scentsy — these elements are provided to you with your business starter kit.”

In addition to offering a career without limitations, Eckard emphasizes that the portability factor is a great value to fellow military spouses.

“Having young children with your military spouse deployed or training long hours with little to no family or friend support does not lend well to the ability to get a job out of the house, much less a stable, portable career. When you add in a special needs child the ability seems near impossible,” she said.

“I am not only a business owner — I am a trainer, motivational speaker, friend, and cheerleader. My business goes where I go,” adds Eckard.

Meredith’s tips for becoming a superstar in your direct sales business:

  • Talk to everyone,
  • Go to unit functions,
  • Reach out the realtors in the area,
  • Communicate with customers at your previous duty station,
  • Always ask for the referral.

Connect with the spouse entrepreneurs featured in this article:

Kande Hein, Scentsy: https://kande.scentsy.us/

Favorite product: “One of my very favorite products is the Black Raspberry Vanilla Washer Whiffs. These laundry heroes beautifully fragrance your clothes and make that chore just a little less awful!”

Tina Shifflett, Longaberger:

Favorite product: “I like the medium hanging basket to use as a catch-all to keep up with those things you are always misplacing. Sunglasses, keys, and chargers!”

Meredith Eckard, Scentsy: http://www.firefreescents.com/ Favorite product: “Buddy Clips, they can be used on backpacks, hanging in lockers and I love to use mine as a key ring

Read comments
Tags: direct salesdirect sales careersKande HeinLongabergerMeredith Eckardmilitary spouse careermilitary spouse entreprenuermilitary spouse portable careerScentsySpouses' cornerTina ShifflettTinker AFB
AmeriForce Exclusive

AmeriForce Exclusive

Related Posts

Gold Star mothers vow to never stop talking about their children

by Crystal Kupper
8 hours ago
0
Gold Star

Gold Star mothers across the country are determined to carry on their children’s legacies and ensure that they're never forgotten.

Read more

Guardsmen ‘undersell themselves’ in civilian job hunt

by AmeriForce Exclusive
3 days ago
0

An employment program is offering specialized support for the career readiness needs of job seekers from the National Guard. “Members...

Read more

Twin brothers climb enlisted ranks together

by Crystal Kupper
3 days ago
0
Twin brothers at the 185th Air Refueling Wing, Chief Master Sgt. Lucas Terry, the unit’s Vehicle Management Superintendent and Chief Master Sgt. Zachary Terry, the unit’s Distribution Superintendent both promote from senior master sergeant to chief master sergeant at their promotion ceremonies on August 6, 2023 in Sioux City, Iowa. Both Lucas Terry and Zachary Terry enlisted at the same time 23 years ago (U.S. Air National Guard photo by Airman 1st Class Olivia Monk).

Chief Master Sgts. Zachary “Zach” Terry and Lucas “Luke” Terry have always done everything as a pair. From their boyhood...

Read more

Army medic receives EMT certification through the military

by Christopher Adams
3 days ago
0
Ambulance standing in night traffic at a motor vehicle accident in early winter, Roseburg Oregon

Spc. Trevor George, who serves in the Minnesota National Guard, trained and served as an Army medic and currently works...

Read more

Security forces awardee credits team for success

by Kari Williams
2 weeks ago
0
security forces

Capt. Paul Day, who is in security forces, is the 2022 Air Reserve Component Company Grade Officer of the Year.

Read more

Country music icon enlists, wants to inspire next generation of recruits

by Jessica Manfre
2 weeks ago
0
Staff Sgt. Craig Morgan took the oath of enlistment on the stage of the Grand Ole Opry. CREDIT: © Grand Ole Opry, photos by Chris Hollo

Army veteran and country music star Craig Morgan surprised an audience this summer by taking the oath of enlistment during...

Read more

Ads

Let's get social

The RNG Drill

News delivered directly to your inbox

Let's connect!

ABOUT US

  • OUR STORY
  • OUR TEAM
  • OUR WRITERS

MAGAZINE

  • GET PRINT
  • GET DIGITAL
  • GET THE NEWSLETTER

ADVERTISE

  • GET OUR MEDIA KIT
  • PUBLISHER’S STATEMENT

SUBMISSIONS

  • SUBMIT YOUR STORY

Never miss out on the latest stories.

© 2021 Reserve & National Guard by AmeriForce. Privacy Policy | Terms | Site by Swiss Commerce

Thank you for your interest in The Reserve & National Guard Magazine!

Thank you for your interest in The Reserve & National Guard Magazine!

No Result
View All Results
  • NEWS
  • YOUR CAREER
    • UNIT TRAINING
    • DEPLOYMENT
    • PROFESSIONAL DEVELOPMENT
    • RECRUITING & RETENTION
    • ENTREPRENEUR
    • TRANSITION
  • EDUCATION
  • MILITARY LIFE
    • MILITARY SPOUSES
    • MILITARY KIDS
    • PARENTING
  • OFF DUTY
    • ENTERTAINMENT
    • TRAVEL
  • HEALTH
    • FITNESS
    • MEDICINE
    • MENTAL HEALTH
  • SPORTS
  • OPINION
  • HISTORY
  • MONEY
    • PERSONAL FINANCE
    • BENEFITS
  • GET THE MAGAZINE
    • PRINT MAGAZINES
    • DIGITAL MAGAZINES
    • GET THE NEWSLETTER
  • ABOUT US
    • MEET OUR TEAM
    • OUR AUTHORS
    • ADVERTISE WITH US
    • SUBMIT YOUR STORY
    • PITCH US
    • CONTACT

© 2022 Reserve & National Guard by AmeriForce. Site by SCBW